EVISU X CLOT Case Study 001
EVISU X CLOT Case Study 001
First Collaborative Limited Edition Washed Denim
EVISU X CLOT Case Study 001
First Collaborative Limited Edition Washed Denim
EVISU creates the first exclusive limited gold edition denim for the Lunar Year of the Snake
In celebration of the arrival of the Year of the Snake, EVISU has created its own unique take on the Snake themed concept creating a jean, combining traditional and modern design details. Making this a truly special one-off piece that incorporates several design firsts for EVISU.
For EVISU 20th Anniversary Project, the premium jeans brand has invited Japanese-born and New York-based artist Tomokazu Matsuyama for a cool cultural collabo.
MATZU FOR EVISU Jeans Limited Edition Box Set comes with elaborately packaging echoing the tidy tradition of Japanese gift-wrapping. It’s all served up in a wooden box printed with a detailed sketching of the kirin’s outline of kirin, and swathed with a furoshiki—the traditional gift-wrapping cloth of ritual gift-giving—in various shades of light blue and indigo.
The Premium Box Set even includes a Japanese fan, with a print of the dynamic full-color version of Matsuyama’s kirin in front,and a thoroughly enlightening 20 year timeline of EVISU history in the back.
EVISU GOLD EDITION- Year of the Dragon Denim is launched with limited pre-order quantities of 500 sets globally. According to the 12-year oriental calendar cycle, the zodiac for year 2012 turns into “Dragon”. Dragon, the only animal without physical substance among zodiac, represents supreme status in oriental culture.
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