The craftsmanship of Hand painted jeans
This effect of hand-painted denim cannot be duplicated and replaced by standardized manufactured jeans, adding a unique personal patina to the pair of jeans.
The famous hand-painted EVISU "Seagull" logo on the back pocket was reminiscent of American vintage jeans during World War II, which at the time had to be printed instead of sewn due to restrictions on thread and other materials essential to the war effort. Over time, the hand-painted logos chipped and faded as the denim would distress- each jean becoming an individually distinctive, and collectible, vintage item in the process. At first, EVISU only managed to produce fourteen jeans a day using its antique looms and insisted to hand-paint the brand's seagull logo on every single pair of jeans produced.
Today, EVISU still continue to express their obsessive attention to details, having hand-painted jeans service at selected stores. As EVISU uses water-based paints, painted pockets and patterns will gradually fade and the paint will crack naturally after washing and wearing. This effect of hand-painted jeans cannot be duplicated and replaced by standardized manufactured jeans, adding a unique personal patina to the pair of EVISU jeans.